Human After All, a creative design studio in London known for its work on the Baftas, World Economic Forum, Jameson. Human After All approached us while we were at General Assembly to redesign their website, unify their content, and create a space for in house work.
We started by talking with the stakeholders, understanding their needs, wants, concerns, and overall motivation behind having the website redesigned. Moving on we looked at competitiors, surveyed potential clients, and interviewed stakeholders who would hire such agencies for work.
From both the surveys and interviews we were able to form personas in which to start forming the new website for.
Once forming personas based on our research we started to sketch out ideas, iterating with stakeholders by hosting a design studio and prioritising their needs/wants to further inform our designs as we delved deeper into the project.
After a few rounds of sketching and making clickable prototypes we tested with stakeholders, colleagues, and design students.
After testing through multiple rounds we interated the designs more and worked on a higher fidelity prototype to present to Human After All.
Human After All went on to develop our solution and the website is now live.