A lead product designer with 10 years elevating conversions and user journeys for long-term business success
Conversion optimisation
Remote user testing
Figma
AI-assisted design
Open to contracts
SELECTED WORK
Featured case studies
SALES INCREASE
CONVERSION
BEFORE
AFTER
PLATFORM
INDUSTRY
OP. COSTS
DELIVERED IN
WHAT PEOPLE SAY
Testimonials
Diligent, speedy and responsive, giving both tactical and strategic insight which has been imperative for our clients in terms of validating or dismissing hypothesis. We will certainly be working with Sunil in the future.
David Angus
Chief Strategy Officer
Curated Digital
Sunil is a real people person. He does a great job at putting people at ease, building relationships, and really finding a common thread to bring people together. Particularly addressing key pain points for our Partners but also building great relationships with his technical counterparts, which is so key to successful product development.
Melanie Mckay
Head of Product & Design
Not on the High Street
Within just three working days, he delivered an in-depth, highly actionable report. His recommendations were concise, insightful, and cohesive. The results were clear and immediate, absolutely worth the investment.
Evan Blake
Senior Client Strategist
Curated Digital
ABOUT
The designer behind the work
For 10 years I've been helping fintech and e-commerce organisations turn complicated product experiences into clear, high-performing journeys. I work best embedded in teams or as a consulting partner, getting up to speed fast, delivering actionable recommendations, and focusing on changes that move the needle quickest.
Outside of work I'm an improv comedian, passionate cook, and relentless traveller. I've been a part of 90+ events across 5 countries as an MC, moderator, or speaker, and built two passion projects in public including Wear Shorts Everyday. I bring that same energy, curious, collaborative, and human, into every engagement.
Sunil Pithwa
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